The eBook titled "Hidden Secrets to Cheap Facebook Ads" by Sushant V Pai, published in 2024, provides a comprehensive guide on creating cost-effective Facebook advertisements. The book is structured into three main chapters, each addressing key aspects of Facebook advertising:

1. Five Questions to Answer While Making an Affordable Facebook Ad: This chapter delves into the strategic aspects of designing a Facebook ad campaign, focusing on identifying the core message, researching competitors, and understanding what makes an ad successful.

2. Ways to Create Cost-Effective Facebook Ads: Here, the author discusses various tactics to minimize the cost of Facebook ads while maximizing their impact. It includes tips on targeting the right audience, utilizing Facebook's pricing structure effectively, and leveraging tools like Facebook Pixel.

3. Six-Step Strategy for Effective Facebook Advertising: This section outlines a step-by-step strategy for creating effective Facebook ads, from narrowing down objectives and setting up Facebook Pixel to analyzing results for continual improvement.

Overall, the book aims to guide readers in navigating the complexities of Facebook advertising, emphasizing cost-efficiency and effectiveness.